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Why YouTube and Amazon Are Not Places to Go for Help–or Good Writing

Posted on October 31, 2017 by Lynn Walford

Bad writing on the Internet wastes people’s time and money. The massive mega-media universe of neophytes who attempt to demonstrate complex do-it-yourself tasks, sends people in directions that they shouldn’t be going if something was written correctly in the first place. Crowdsourcing of information by amateurs can make writers who understand that small details are essential, absolutely crazy. My latest Odyssey involving a dripping bathtub faucet illustrates the importance of interviewing true experts.There is nothing more powerful than someone who has done something many times and is an expert in the process. Continue reading →

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Posted in editing, feature writing, freelance, technical writing, writing |

The 20 Top Best Ways to Come Up with News Releases

Posted on August 10, 2017 by Lynn Walford

I’m been writing news releases for over twenty years, using various methods to create new ideas. I have a technology client who bought a package of news releases from a news release service and was having trouble coming up with ideas for news releases. Continue reading →

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Posted in freelance, Uncategorized | Tags: news releases |

The History of Connected Cars

Posted on July 5, 2017 by Lynn Walford

I have been writing about connected cars for some time, but not as long as they have been around.  The history of connected cars is fascinating and started in 1996 with Motorola and OnStar. The whole idea was to get help to people who are in car accidents. Last year, I was commissioned by a company in Germany to write a brief history of connected cars.  It has taken a while to get the design and software to work but the result is lovely and fascinating.

Continue reading →

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Posted in Connected Car, freelance, Professional Writer, technical writing, Uncategorized |

Please Think Before You Send Emails or Call

Posted on February 7, 2017 by Lynn Walford

I don’t know what happened but this year starting in January, I was bombarded with email news releases that had absolutely nothing to do with topics that I would even consider writing about.

I was very busy in the fall writing for Get Creative/USA Today Gannett and I was not reading spam emails or deleting emails. My inbox was getting bigger and bigger and bigger.

My inbox had a total of 10,362 emails in it. When I decided to clean up the mess I saw some interesting trends. Continue reading →

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Posted in freelance |

How this freelance writer meets every deadline even impossible ones

Posted on January 1, 2017 by Lynn Walford

Freelance Writer Now has the word “now” in the title because many people don’t realize they need a writer until the last-minute and then they want one “NOW!” It takes a talent, planning, skill and professionalism to deliver great writing on time.  I am proud that I was asked to meet what I thought were impossible deadlines and create articles that withstand the test of time. Continue reading →

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Posted in editing, freelance, Los Angeles (LA), Professional Writer | Tags: How I do it. |

Why native advertising branded content will disrupt publishing and help writers

Posted on October 7, 2016 by Lynn Walford

remingtonsaversondeskA few weeks ago, I received an email from a major media publishing company, asking if I would write branded content native advertising. The first thing I did was  to look up a definition of branded content and native advertising online. There is mention of BuzzFeed starting this phenomena and then the major publishers such as the New York Times, The Washington Post and USA Today. In these cases the advertiser and the publication work together to create content about the advertiser.

I understand why this happened, I have been a publisher since 2007 and have over two decades of experience writing.  The trend has been for people to increasingly read content on devices in which you cannot see the advertisements and it is difficult to click on the ads. On top of that, there is a trend for search engines like Google to not even send searchers to content that has too much advertising on it. Ad blocking software can remove ads from the web reading audience completely. Continue reading →

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Posted in editing, freelance, Professional Writer, Uncategorized |

Why you should hire a writer with over 10,000 hours writing expirence

Posted on September 2, 2016 by Lynn Walford

chessgamekingMalcolm Gladwell noted that you need 10,000 hours to be a phenom or freakishly awesome. He wrote about elitee performers (violinists) who each totaled ten thousand hours of practice. I noticed that after my first 10,000 hours of writing, my writing improved exponentally. Hiring someone with that level of experience is the best way to get writing done. Continue reading →

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Posted in editing, freelance, Professional Writer |

Drivers can be tracked better than ever

Posted on May 2, 2016 by Lynn Walford

Fleet Image 1A recent article, I wrote for GearBrain about ways to track employees and teens, show how advanced and accessible tracking of vehicles has gotten. Not only has telematics gotten better but also much cheaper. When these systems are cheaper, we see greater usage. Continue reading →

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Posted in freelance |

Why interviewing experts makes better articles

Posted on July 28, 2015 by Lynn Walford

TelphoneheadsetThe past few weeks, I wrote answers to “The Question of the Day” for Yahoo Autos, where questions from the Internet and beyond are answered by experts.

I like to interview at least three experts for every topic without letting them know what the others said. This is a technique I used when I wrote for Investor’s Business Daily.  No one knows everything but when you jog the minds of those who really know what’s going on, you get original articles with breaking information. Continue reading →

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Posted in freelance | Tags: interviews |

Why I live in the ideal place to write about connected cars and new car tech

Posted on March 29, 2015 by Lynn Walford

losangelesfreewaysAt the gym, I was got into a heated discussion with a man who was furious with automakers.

When I told him I write about connected cars he said, “You can’t have an electric car, unless you own a home, are rich or have another car!”

He had a limited view of the connected car space.  He was talking about electric cars.  Yes, it is nearly impossible even in large cities to drive an electric car without access to an electric outlet either in your own garage or nearby. His statements also made me realize that I live in the ideal place with the best of accoutrements for writing about connected cars and new car technology. Continue reading →

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Posted in Connected Car, freelance, Los Angeles (LA) | Tags: car writing connected car, features, Los Angeles |


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