The Write Source for:
Brochures
New Releases
Web Sites
White Papers
Feature Stories
Breaking News
Demo Scripts
Trade Shows
Mobile Content
Conf. Mtg. Documentation
Product Naming
Mottos/Tag Lines
Documentation/Manuals
Technical Writing
Postcards
DVD/CD/Book/Video Blurbs
Ads
Greeting Cards
Children’s Books
Articles/Books
Ghost Writing
Business Analysis
Product Testing
Review Guidelines
Inspiration
  
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White Papers -
are papers that provide industry overviews, identify with the audience's
issues, present findings, propose a solution and highlight the benefits of a
product or service.
A 2004 Bitpipe survey found
that respondents downloaded, on average, 30 white papers per year. The
survey also found that respondents passed white papers along to colleagues
almost 70 percent of the time. Thirty-six percent of respondents contacted
the company that published the white paper for more information, and over 35
percent forwarded the white papers to supervisors.
To get the Bitpipe study
click here.
Please feel free to call (626) 345-9910 as
late as 11:00 pm Pacific Time on weekdays. |