How to Write E2E Engineer-to-Engineer

When I attend CES  in Las Vegas, where the latest technology is on display, I talk a different language, I call it E2E (Engineer-to-Engineer). At every industry event there are technical words and abbreviations that are required to speak and write about the business.

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Why YouTube and Amazon Are Not Places to Go for Help–or Good Writing

Bad writing on the Internet wastes people’s time and money. The massive mega-media universe of neophytes who attempt to demonstrate complex do-it-yourself tasks, sends people in directions that they shouldn’t be going if something was written correctly in the first place. Crowdsourcing of information by amateurs can make writers who understand that small details are essential, absolutely crazy. My latest Odyssey involving a dripping bathtub faucet illustrates the importance of interviewing true experts.There is nothing more powerful than someone who has done something many times and is an expert in the process.

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Why Haiku Writing is Good for All Writers and Editors

My writing was recently featured in a Haiku anthology. My poem contained exactly seven words. From the seven words, the author of the anthology wrote three pages about why it was such a good Haiku based on the writings of the classic Haiku poet, Issa.

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How this freelance writer meets every deadline even impossible ones

Freelance Writer Now has the word “now” in the title because many people don’t realize they need a writer until the last-minute and then they want one “NOW!” It takes a talent, planning, skill and professionalism to deliver great writing on time.  I am proud that I was asked to meet what I thought were impossible deadlines and create articles that withstand the test of time.

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Why native advertising branded content will disrupt publishing and help writers

remingtonsaversondeskA few weeks ago, I received an email from a major media publishing company, asking if I would write branded content native advertising. The first thing I did was  to look up a definition of branded content and native advertising online. There is mention of BuzzFeed starting this phenomena and then the major publishers such as the New York Times, The Washington Post and USA Today. In these cases the advertiser and the publication work together to create content about the advertiser.

I understand why this happened, I have been a publisher since 2007 and have over two decades of experience writing.  The trend has been for people to increasingly read content on devices in which you cannot see the advertisements and it is difficult to click on the ads. On top of that, there is a trend for search engines like Google to not even send searchers to content that has too much advertising on it. Ad blocking software can remove ads from the web reading audience completely.

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