Great feature writing starts with a concept and the writer goes on his/her own odyssey. She meets many foes and friends on her odyssey to discover what no one has before. Good feature writers tell stories about people overcoming tragedy and transforming the world around them.
Lynn Walford
The 20 Top Best Ways to Come Up with News Releases
I’m been writing news releases for over twenty years, using various methods to create new ideas. I have a technology client who bought a package of news releases from a news release service and was having trouble coming up with ideas for news releases.
The History of Connected Cars
I have been writing about connected cars for some time, but not as long as they have been around. The history of connected cars is fascinating and started in 1996 with Motorola and OnStar. The whole idea was to get help to people who are in car accidents. Last year, I was commissioned by a company in Germany to write a brief history of connected cars. It has taken a while to get the design and software to work but the result is lovely and fascinating.
The most important features of good automotive feature writing
There has been a recent trend in writing for everything to be a mashup of something previously written. I have seen articles supposedly by important sources that don’t reference where they got the information from. How do I know that the information is correct if I don’t know where it came from?
Feature writing requires the many features including citing of expert sources and fresh comprehensive information which is an art that few writers can do anymore.
Just because something is written and looks nice, doesn’t mean that it is true. Without citing sources news and even feature articles can be fake.