When I attend CES in Las Vegas, where the latest technology is on display, I talk a different language, I call it E2E (Engineer-to-Engineer). At every industry event there are technical words and abbreviations that are required to speak and write about the business.
Bad writing on the Internet wastes people’s time and money. The massive mega-media universe of neophytes who attempt to demonstrate complex do-it-yourself tasks, sends people in directions that they shouldn’t be going if something was written correctly in the first place. Crowdsourcing of information by amateurs can make writers who understand that small details are essential, absolutely crazy. My latest Odyssey involving a dripping bathtub faucet illustrates the importance of interviewing true experts.There is nothing more powerful than someone who has done something many times and is an expert in the process.
Freelance Writer Now has the word “now” in the title because many people don’t realize they need a writer until the last-minute and then they want one “NOW!” It takes a talent, planning, skill and professionalism to deliver great writing on time. I am proud that I was asked to meet what I thought were impossible deadlines and create articles that withstand the test of time.
A few weeks ago, I received an email from a major media publishing company, asking if I would write branded content native advertising. The first thing I did was to look up a definition of branded content and native advertising online. There is mention of BuzzFeed starting this phenomena and then the major publishers such as the New York Times, The Washington Post and USA Today. In these cases the advertiser and the publication work together to create content about the advertiser.
I understand why this happened, I have been a publisher since 2007 and have over two decades of experience writing. The trend has been for people to increasingly read content on devices in which you cannot see the advertisements and it is difficult to click on the ads. On top of that, there is a trend for search engines like Google to not even send searchers to content that has too much advertising on it. Ad blocking software can remove ads from the web reading audience completely.
Malcolm Gladwell noted that you need 10,000 hours to be a phenom or freakishly awesome. He wrote about elitee performers (violinists) who each totaled ten thousand hours of practice. I noticed that after my first 10,000 hours of writing, my writing improved exponentally. Hiring someone with that level of experience is the best way to get writing done.
At the LA Auto Show, it became clear that the tech media industry is trying to infiltrate the automotive industry. They are trying to change the rules and it could be very costly to car-oriented websites and media. Let’s see why. CNET a website which started reviewing technology was at the show in full force. Starting off at the Connected Car Expo, CNET had a big media presence with live-streaming the car announcements like they live stream Apple announcements. Car-oriented websites and automakers should beware.
As technology advances does the trend change the people or do the people create the trends? How important is wireless connectivity for human beings? It seems that we are programmed to do less physical connections and more wireless connections and we are hard-wired to do so.
The case in point is the recent Bluetooth bungle and Apple’s iOS 8-8.2 (iPhone 4S/5/5C/5S/6/6+) that is causing problems with connections with in-car systems, since September.
Freelance writers can write more than just articles. I was able to take an entire year of car technology and turn it into awards with live online voting. The writing embodied trends in the industry while the voting application required a few HTML CSS tweaks. So far, the news of the awards and the voting have increased web traffic by 20%. I’ll let you how it helps with web traffic and notoriety on Freelancewriternow.com Electric Car Insider co-sponsored the awards and embed links for the voting are offered to the media.
The way writing is published and read changed greatly over the past twenty years. Some changes have been for the good and some changes are shameful. In this article for Freelancewriternow.com, I’ll explain guidelines for writing for new formats.
The medium we use for reading and the purpose for content determines the style of writing.