Bad writing on the Internet wastes people’s time and money. The massive mega-media universe of neophytes who attempt to demonstrate complex do-it-yourself tasks, sends people in directions that they shouldn’t be going if something was written correctly in the first place. Crowdsourcing of information by amateurs can make writers who understand that small details are essential, absolutely crazy. My latest Odyssey involving a dripping bathtub faucet illustrates the importance of interviewing true experts.There is nothing more powerful than someone who has done something many times and is an expert in the process.
Great feature writing starts with a concept and the writer goes on his/her own odyssey. She meets many foes and friends on her odyssey to discover what no one has before. Good feature writers tell stories about people overcoming tragedy and transforming the world around them.